วันอาทิตย์ที่ 24 ตุลาคม พ.ศ. 2553

Disney - The Man, the Mouse, the Company

Walt Disney built an empire only few could ever dream of achieving.

Walt Disney, born in Chicago, Illinois on December 5, 1901 was one of five children by Elias (Irish-Canadian) and Flora (German-American).

Raised on a humble farm in Missouri, Walt's interest in drawing was already apparent as a young boy. A little known cartoonist in his time, Disney went on and broke all the barriers in the cartoon animation industry.

While working in Kansas for Pesmen-Rubin Art Studio, he met fellow artist Ub Iwerks and became close friends In a matter of time, they decided to form an animated cartoon business together and named it Iwerks-Disney Commercial Artists.

The company lasted less than five years so Disney decided to move on to Hollywood to join his brother Roy.

Lady luck seemed to follow Walt to the West Coast for once there he received the good news that a company represented by M.J. Winkler wanted to buy the rights to his series of live-action reels titled Alice Comedies he had made.

From then on Disney proceeded to join Winkler as a production partner until 1927 when he started a new series called Oswald the Lucky Rabbit.

While on his way back to California, Disney began thinking of creating another character in the form of a mouse. He later named this mouse character Mickey Mouse and drew up some rough sketches and then finally made several films together with his brother Roy funding it with their own money.

Taking things a step further, Walt Disney decided to add sound to his third Mickey Mouse film entitled "Steamboat Willie" which was met with mockery by film distributors.

But he was soon to prove them wrong because audiences loved the film and Mickey Mouse the star was born.

Disney's films were family oriented and some of his most famous films included the very first colored films such as Snow White and Seven Dwarves followed by Pinocchio, Dumbo and Bambi. Disney's hard work and determination has finally paid off and his name has become a household name almost overnight.

By the mid 1950's, the Disneyland theme park was put up in Anaheim, California along with the debut of the Disneyland television show. Walt Disney also ventured into live action films to make his empire's reach grow even further.

He was hands on with several Disney projects and he demanded the utmost professionalism from his people and the highest quality films for his studios. Disney was not only an innovator but a pioneer.

The company felt some unsteadiness for quite some time after Walt Disney's passing for nobody can seem to match his sense of storytelling and enthusiasm.

But the Disney Company managed to weather the storm and break through due to the efforts of its top honchos and personnel. These people made sure that Disney's legacy will live on, and so will the empire he built.

The company set out and expanded to both foreign and domestic markets; investing in other industries such as music, publishing, the internet, cable television networks and home video aside from the usual popular theme parks, hotels, resorts and Disney merchandise.

To date, Disney's vast scope and scale of properties represents an impressive list of businesses that only few companies worldwide could equal. From humble beginnings, Disney's sprawling empire has grown up unequaled, and it all started because of a little mouse named Mickey.

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