วันพุธที่ 20 ตุลาคม พ.ศ. 2553

Disney's California Adventure Getting Old School Disney Makeover


Image : http://www.flickr.com


As I have stated before, the remake of Disney's California Adventure will get some old school Disney styling. It seems Pixar is going to play a major role in the remake of this great but unpopular theme park. The $1.1 billion makeover will be turning to themes that have been popular at other Disney parks. Bob Iger Chief Executive said it good "Disneyland is largely developed, leaving California Adventure as an "entertainment driver for the Disneyland Resort". The hardest part of the entire makeover will be keeping the guest happy. Obviously Disney is not going to close the park. It is said that they will close one section at a time. I am sure the local audience will not be upset, but the out of state might be a different story. This is going to be a huge challenge for Disneyland Resort President Ed Grier, who joined in 2006. This guy will basically have to come up with a way to please all guest in the massive remake. I am sure he will be earning every dollar he makes. The one big thing out of this remake is the hopes that Disney can raise the attendance to over the projected 7 million a year. The park is currently seeing 5 to 6 million a year, while Disneyland park next door enjoys 15 million a year.

Most of the main investment will be transforming the park's entrance into Southern California of the 1920s and '30s, when Walt first arrived in the state. From some of the artist renderings it's looking like the main entrance will match the entrance of Disney's Hollywood Studios formally Disney- MGM Studios at Walt Disney World Resort. "It will be just like walking in Walt's footsteps," said Bob Weis, executive vice president at Walt Disney Imagineering." Quoted from the Orange County Business Journal.

Image © Disney
The first section of California Adventure's makeover opened in June with Toy Story Mania. Which also opened very successfully at Walt Disney World. The Sun on the Sun Wheel will be replaced with Mickey Mouse's face. Mulholland Madness, a small roller coaster that mimics a taxi ride in the Los Angeles hills, Image © Disney is set to be redone as a Goofy's Sky Skool coaster. Voyages of The Little Mermaid a ride that will treat you to a journey under the sea will replace the Golden Dreams Theater.

As said by the Orange County Business Journal, "Disneyland attendance and hotel occupancy slipped during the September quarter from a year earlier, executives said". This means Disney will definably make sure this goes on a fast pace. Realistically I think attendance slipped at every theme park destination in the United States, including Walt Disney World in Orlando.

ไม่มีความคิดเห็น:

แสดงความคิดเห็น